An interesting workshop on the sustainable development of cultural tourism was held in the Museum of Vučedol Culture, organized by the Croatian Tourist Board. The workshop was held within the project “European Destinations of Excellence” (EDEN), and part of the entire program included a two-day study trip of journalists who got to know the beauties of Ilok, Vučedol and Vukovar. These are the destinations that are this year’s winner of the national EDEN election for 2016/2017. year, which was held on the topic of “Cultural Tourism”.On behalf of the Croatian National Tourist Board, the workshop was attended by Slavija Jačan Obratov, Director of the Sector for Destination Management and Offer Development Support, who stressed the importance of promoting cultural tourism. “Communicating emotions and creating experiences play a key role in promoting the offer of cultural tourism. The promotion of lesser-known and non-traditional tourist destinations, the creation of a European network of destinations that develop sustainable forms of tourism and the reduction of seasonality are the basic goals of the EDEN project, launched in 2006 by the European Commission.”, Pointed out Jačan Obratov.The director of the Vukovar-Srijem County Tourist Board, Rujana Bušić Srpak, emphasized that the basic tourist identity of this county is based on cultural attractions. Lidija Komes, EDEN Ambassador to Croatia, Mirela Hutinec, Director of the Museum of Vučedol Culture, Ružica Marić, Director of the Museum of Vučedol Vukovar City Museum, Jasna Babić, director of the Tourist Board of the City of Vukovar and Ivica Miličević, director of the Tourist Board of the City of Ilok.Museum of Vučedol Culture, VukovarIn order to show the participants good examples from practice, Gorana Barišić Bačelić, director of the Fortress of Culture, spoke from Šibenik, emphasizing the excellent results of visits to the two city fortresses, which have been visited by more than 550 visitors since the opening. She also added that in their case it was important not only to successfully implement the reconstruction projects of the fortresses in Šibenik, but also to effectively manage the post-project period. The conclusion of the workshop is that creative, modern and innovative models of cultural heritage management are increasingly in trend and that they need to be offered to foreign and domestic guests because Croatia is truly a country of rich cultural heritage.Unfortunately, this very interesting workshop was not announced, at least to the media, nor to the general public, which is a great pity and omission, because the general public was not aware of its holding, and accordingly could neither educate nor join the workshop.