first_imgMore on that look u attached: LONELY PLANET / BEST IN EUROPE 2019 High Tatras, SlovakiaMadrid, Hotel SpainArctic North Coast, IcelandHerzegovina, Bosnia and HerzegovinaBari, Hotel ItalyShetland Islands, ScotlandLyon, SpainLiechtensteinVevey, SwitzerlandIstria, Croatia Lonely Planet, one of the most popular tourist portals and publishers of tourist guides in the world, has chosen Istria as one of the 10 best destinations in Europe in 2019. And such as the globally recognizable media with millions of viewers: National Geographic Traveler, CNN, USA Today, Huffington Post, Fodor’s travel intelligence, Reader’s Digest, Wine Enthusiast and many others. In concrete figures, the media value annually exceeds the amount of HRK 70 million. What is especially important in the business of PR activities is continuity in maintaining quality, but also product innovation and service creativity. The competition among tourist destinations is extremely large and strong, so it is a great success for Istria when some media houses that are world opinion leaders, achieve the award among the TOP 10 for the second or even third time. You either play the game or you don’t, and Istra is obviously playing very well. That is why our most successful is our tourist region. In recent years, the Istrian Tourist Board has invested significant effort and effort in PR activities, which has proven to be an extremely good investment, namely Istria has gained an immeasurable reputation in terms of selections / awards from the most influential media around the world. In a short time, they launched Istria on the radar of the most influential media as a destination that is measured by the best according to various criteria, and ranks us among the top 10 destinations in the world. The process of selecting the best destinations and trips involves a team of experts and members of the Lonely Planet community, who through a series of strict criteria select the best of the best in various categories. Istria has been selected as one of the 10 best destinations in Europe in 2019 for this summer, and the list also includes: In the context of PR activities, Istria has managed to network a whole set of innovative activities that further feed the strength of Istria’s media value because projects such as strategic partnerships in terms of co-marketing and co-branding, the Share Istria project and many others fully complement the PR reputation of Istria. , points out the director of the Istria County Tourist Board Denis Ivošević and adds: “The new recognition that Istria has received is just another confirmation in a series that Istria every year with its investments, knowledge and organization is able to create new products, attractions, and that it is able to raise the competitiveness of the whole region to a higher level. and honor”Ivosevic concluded. Marketing is not a cost but an investment, and they know this very well in the Tourist Board of the Istrian County For the seventh year in a row, this famous media house and a favorite read that many tourists trust on their travels compiles the reference list Best in Europe, which contains ten priority destinations in Europe that should be on the radar of world travelers right now. and Istria, which earned the prestigious Best in Europe 2019 award. Lonely Planet Editor-in-Chief Tom Hall pointed out that “Best in Europe 2019” shows European destinations worth including in your travel plan. “Istria offers a famous gourmet offer (including top quality white truffles and wild asparagus) with historical charm. While the famous coast is bustling in summer, the interior of the peninsula offers the opportunity to get to know the medieval towns on the hills and enjoy the rolling vineyards and picturesque olive groves. “last_img

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