first_imgNot entirely satisfactory, but between this, the above leaked photo, and the rumors that the company was showing off the hardware during this year’s Tokyo Game Show in September, this existence of a PlayStation Phone that may or may not run Android is seemingly getting more real by the day. Okay, so “we are trying to figure out what we can do as Sony in this market” is hardly a definitive answer, by any stretch of the imagination. Asked to clarify the comments on a followup call, however, another executive shed a little more light on the company’s plans,Now, PSP being a proprietary platform, was more concentrated on…[the] core gaming segment rather than the light gamer. But now we are addressing that market as well. I cannot be specific as to how we will introduce new product to address these markets, but one thing I can say is that we have those markets addressed, and we will come out with products and services to capture the broader gaming market. I know this will not be a clear-cut answer, but please wait until we are ready to announce what ever products and services that we may come up with. The existence of a PlayStation Phone seems to be the worstkept secret in tech, these days. It’s as though Sony execs just can’t wait totell the rest of the world what they’ve been working on in secret.First there was that SVP, Peter Dille, who expressed concernthat Sony’s first shot at the portable gaming market, the PSP, didn’t reallyfulfill the manner of multimedia functionality that today’s consumers want froma device, telling the press, “I don’t think we fully realize that vision with a Wi-Fi device.If it’s not connected [to a cell network] then it does sort of limit people.”With that sort of relative openness about a still unannounced product, the press has naturally started pressing Sony executives at possible opportunity. During a conference for investors, someone put the question of the device’s existence to an anonymous Sony exec, who answered,It’s not that we are not looking into those markets as well. We will look into those markets in trying to develop strategy for the future. Of course, we can’t talk about specific products, but smartphones and tablets… it is difficult to tell you how we can put the games on them, but they are not going to be planned in different parts of our company.When we organized ourselves last April, we introduced network services, and within that umbrella, network services, all of these products are handled. Therefore, the planning and the prototypes for various content [are] all carried out within this… one umbrellas. So we are trying to figure out what we can do as Sony in this market. I think this is as far as I can tell you regarding these products at market.last_img

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