Internet plus concept popular, many entrepreneurs have joined to the Internet industry not hard, retail enterprises are facing transformation, because only innovation can keep up with the pace of development, in the transition period, the retail enterprises how to treat consumers?
and, many consumers in the time to complete a purchase behavior, often use more than one channel. For example, see a good clothes online, but not sure whether it is suitable or not, but also go to the store to try, and then decide where to buy, obviously, any independent separated channels have been unable to meet the needs of the consumers.
thus, to please the consumer, the most important work is to meet their cross channel shopping needs, retail enterprises to the layout of the whole channel, through the construction of all channels, consumers get through the contact point, to allow consumers to break through time and space constraints, to enjoy the convenience of shopping experience.
The author thinks that in