the evening of December 31st, WeChat’s official announcement, clearly against the marketing force or induce users to share a circle of friends by sending messages and other means, including sharing, forced to share to my circle of friends can view such behavior through rewards to entice users.

WeChat official said, WeChat’s circle of friends is a chain of acquaintances built a small, intimate circle, not a marketing platform, such as the user found a number of public induced sharing behavior, welcomed the report, and will be verified in accordance with the degree of violation of.

at present, a lot of account information will be induced to a circle of friends to share the prize to expand the spread by users, WeChat this provision will have a fundamental impact on the gameplay, but also may lead to the decline of WeChat public communication ability.

previously, the outside media have reported that the circle of friends slaughter cooked phenomenon, while more and more WeChat users are also complaining about the circle of friends flooded commodity shopping guide information.

WeChat official release of the new regulations on the last day of 2013, it seems, is the beginning of next year will focus on managing the circle of friends ecology.

below is the official announcement on WeChat to induce sharing behavior:

WeChat public platform has been committed to providing users with a healthy, green eco platform environment, we resolutely crack down on all kinds of violations of the WeChat public platform services agreement content and behavior.

We

against unfair use of public function mass messages vandalism user experience, especially the marketing behavior to force or induce users to share a circle of friends by sending messages and other means is that we are not encouraged (e.g. through incentives to entice users to share, forced to share to my circle of friends can see acts). WeChat’s circle of friends is a chain of acquaintances built a small, intimate circle, users share and concern of friends living in the circle of friends, so as to strengthen the links between people, it is not a marketing platform. If the user is found to have a public number to induce sharing behavior, welcome to report by WeChat’s reporting function, after verification, we will be dealt with according to the degree of violation. WeChat platform ecological needs of your attention and efforts, thank you.

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