The whole process of planning the implementation of
in the mail marketing, email marketing personnel to master some basic and necessary skills and sometimes influence global marketing, then 2015, e-mail marketing personnel should be how to carry out self cultivation, real work capability of the
?The success of
email marketing activities is closely related to the personal knowledge and skills of the mail marketing personnel. The whole process of planning and execution of marketing activities in the mail, email marketing personnel to master some basic and necessary skills and sometimes influence global marketing, then 2015, e-mail marketing personnel should be how to carry out self cultivation, real work capability? Here is an excerpt from the 2015 work plan of intelligent webpower leading global marketing service providers the first professional marketing staff, the new year Daguai upgrade marketing operation, new skills get b..
1 subscribe to a large number of branded e-mail communications
as the email marketing industry practitioners, a large number of subscriptions outside of various brands, different industries and competitors products and services such as e-mail is the daily work necessary, understand the dynamic external mail is that we understand the dynamic development of the industry, a rival strategy and to broaden their horizons, one good way of inspiration. To date, the author has created a specialized subscription email that has received tens of thousands of emails from outside brands.
2 uses tags or documents to record
when you receive a good email, use a special tag or create a special document to save the file for your reference. Step by step you will accumulate a lot of good ideas and ideas, and gradually establish their own resources.
3 a lot of writing
word, sentence handle row group, paragraph layout, even on the product features and the insight into human nature, different types of mail copy freely switching, creating a perfect copy for many mail and email marketers from the liberal arts are very difficult, not to mention the pseudo art like this writer. So, you know the secret of practice? Hand cooked without him, only diligent. To strengthen the study, but the attitude must not lose, in the composition of the case, first as a writer or editor.
4 as a aesthetics tasting home
is like a magazine to do the mail, packaging exquisite and pleasant, often can reap unexpected results. Email marketing personnel in the daily work for the evaluation on the appearance of the mail, as designers, performers, tasting home, not to create beauty, but also has excellent taste.
5 using the useful inverted Pyramid method
inverted Pyramid method is a good way to ensure that e-mail does not allow users to distraction. If you find yourself in a mail need to carry too much information and appeal point, through the practical way of inverted Pyramid, these stakeholders according to the order from the top to the order