I horse: 2013, Chinese internet education company was gushing like, according to incomplete statistics, more than 60 million users Chinese online education, 2013 global online education investment of over $197 million. As the Internet bigwigs BAT, the internet almost every aspect of the giants will be scanned, online education is one of the few that are not fully open up the field, plus the O2O characteristics of giant military parties become a hotly contested spot". BAT three giants in the layout of online education, what are their routines
clear research data show that in 2013, the emergence of at least 300 internet education companies, about every day when the peak of 2.6 internet education companies emerge. According to incomplete statistics, more than 60 million users Chinese online education, 2013 global online education investment of over $197 million." Insiders said, 2014 will be the first year of the rapid development of online education, but also go to the extreme may go to the inflection point, the online education industry extremely popular at the same time, insiders said, online education is also blew bubbles.
as the Internet bigwigs BAT, internet almost every aspect of the giants will be scanned, online education is one of the few that are not fully open up the field, with its O2O features also become parties "a giant, Baidu has a hotly contested spot" of the school, Ali launched the "Taobao class" Tencent, Tencent launched the "classroom"…… Among them, Baidu and Alibaba to take their own platform + investment layout dual model. Although it is rare to see Tencent active investment activities in the field of Internet education, but it is also quietly promoting online education projects, mainly based on the interactive nature of live video and their products.
for online education website investment or acquisition, the biggest advantage is that the financial pressure is greatly reduced, online education burn quickly, rely on the giant unlimited elongated front, such as online education institutions or Shanghai river network, through long more than 10 years development, or has the core technology. Such institutions in the profit model is not clear, only to join the giant to survive.
Baidu system: multi-point build platform + multi-point investment
BAT, Baidu in the field of Internet education investment activity is the most active, the education and training of advertising advertising revenue accounted for half of the country Baidu. While Baidu mobile terminal revenue mainly rely on search, especially medicine, education search advertising.
2012, Baidu library courses on the line, to provide video + document online course resources, and then also cut into the online education platform, namely the introduction of educational channels. In terms of investment, this year has been a large investment in the main entrance examination of the school education, $80 million to provide outside