whether you copy text more persuasive, or the products have outstanding, if unable to attract the attention of consumers, advertising cannot succeed. Most advertising experts agree that the key to success is to win the attention.

 

no matter what kind of forms of advertising, readers first impression — that is, they see the first image to read the first sentence, or hear the first voice, may be the key to the success or failure of the advertisement.

if the first impression is of no interest or no correlation with their own, so, the advertisement may not attract the sales target; but if the advertisement provides new information or useful information, or read the ad promises to bring benefits, so the first impression will win the attention – this is the first step to convince the reader the purchase of goods.

but specifically, what is the first impression?

for print ads, the first impression depends on the title and visual design.

for the brochure, the first impression depends on the cover.

for radio or television advertising, the first impression depends on the first few seconds of the broadcast.

for direct mail, the first impression depends on the cover copy, or sales letter in front of a few words.

for public relations press releases, the first impression depends on the first paragraph of the text.

for a catalogue, the first impression depends on the cover.

for products that will be the first impression depends on slides or flipchart pages.

for the company’s Web site, the first impression depends on the home page design.

for email advertising, the first impression depends on the sender and subject line.

whether you copy text more persuasive, or the products have outstanding, if unable to attract the attention of consumers, advertising cannot succeed. Most advertising experts agree that the key to success is to win the attention.

recommends that you prepare a folder to collect some selected examples for you as a reference in the design of their marketing materials. If you can’t figure out how to write a title, these examples will be the most helpful source of inspiration.

below is an example of a few Title examples, of course, I’m not the only examples of these. I will classify these examples, reference is relatively clear.

1, ask questions in the title

what are the advantages of Japanese executives who do not have

?

2, combined with current events

and Martha ·, Stewart has the same market opportunities, and do not have to do illegal trading inside her.

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