first_imgShare Facebook Twitter Google + LinkedIn Pinterest For those in previous generations, getting a handle on understanding the purchasing behaviors of the Millennial Generation can be somewhat vexing. At no point in recent generations has there been a more stark generational difference. This is largely due to changes in technology, a tough job market when entering the workforce and an increasingly global culture of inclusion and acceptance.“Millennials believe in fairness, inclusivity, access, and discovery. I define ‘Millennial’ based on mindset. You can look at a millennial by birth based on birth year — born in the late 70s to the late 90s — or you can look at it based upon behavior,” said Jeff Fromm, president of Future Cast and co-author of multiple books about marketing to Millennials. “You can find Millennials in their 50s who share those values, use mobile technology and are consumers of content. They are just as likely to pay for that coffee at Starbucks with their mobile phone as a Millennial-aged consumer is today.”While these generational differences may be of little consequence to some in the big scheme of things, people trying to directly market products are finding out how important these differences can be. The purchasing power of the Millennial Generation has quickly become noteworthy to savvy marketers. This has significant agricultural implications.“Millennials have a big interest in food, food culture and where their food comes from. They want access to information and that creates a lot of opportunities for smaller brands that are a lot of times more agile and nimble to create innovative products, provide more access to the sourcing of their products and get a small premium for those unique products,” Fromm said. “It’s a new day where small brands can compete more effectively than the big brands. Brands that get it right create huge sales volume potential around appealing to what Millennials value.”This trend can have tremendous implications for agriculture, particularly for small direct marketers who can sell products that provide the stories, information and experience millennial shoppers are seeking.”While these factors matter more to Millennials than previous generations, price is still important.“Price is hugely important, but Millennials are the ultimate day traders. They will pay a small premium for brands they love and then they will trade down to private label when they don’t see the value. Brands that do it right are able to get that small premium for their products,” he said. “Price is important, but there are ways to compete for Millennial affinity and earn it by using content, technology and other factors that would cause them to love your brand.”One way to appeal to Millennials is to provide an experience that they value.“Experience can mean access to being able to visit my favorite farm where I get my favorite products or it can mean inspired content from small brands that understand the best way to use their products,” Fromm said. “Experience is a way to create affinity and it is certainly important for the Millennial culture that has a desire to discover and learn and is collecting experiential currency along the way.”To find more from Fromm, visit Millenialmarketing.com.last_img read more


first_imgAlthough Hitwise focuses on U.S. traffic only, these findings go against everything we’ve heard about Twitter and its popularity – in fact, they seem to confirm that there may be more media hype surrounding the microblogging network than there is actual engagement among its users.It would be interesting to compare the number of users each network has with the visits, but that would be hard to do since Twitter refuses to release those sorts of statistics. Meanwhile, we’re left wondering if Hitwise has had some sort of massive system glitch in their system or if we’ve just seen proof of how Twitter’s supposed popularity is just all talk. As despicable as these tactics are, they’ve helped Tagged grow and remain profitable. ComScore reported the site had 32 million visitors in April of this year, up from 14 million the prior year. And once there, the visitors are staying engaged, generating over 5 billion pageviews during that month. Believe it or not, the company is still growing according to the Hitwise data, albeit at a slower rate than it did a couple of years ago when it was adding more users per day than MySpace. In September of 2008, the site received 1.62% of social networking visits and this September, they received 2.38%. Although those numbers are small, they’re still larger than Twitter’s who came in at 0.15% last year and 1.84% this past month. Even worse, when calculating the time spent on the social networking sites, Tagged has shown an increase there as well. They’re up from 23 minutes in September of 2008 to 25 minutes in September 2009. Meanwhile, Twitter is showing a decrease from 36 minutes to just under 16 minutes year-over-year, a loss of 56%. Tags:#social networks#Trends#twitter#web Related Posts Facebook is Becoming Less Personal and More Pro… New data released from Experian Hitwise reconfirms what we’ve known for some time: Facebook is killing the other social networks. Nowhere is that more true than here in the U.S. where they found that the visits to the site have increased 194% from September of last year to September 2009. However, it’s Twitter that’s seen the largest year-over-year increase in visits – during that same time period, they’re up 1170%. But one of the oddest findings being reported is how the social network known as Tagged is beating out Twitter for the number three spot in terms of visits.MySpace Declines, Facebook and Twitter Grow According to Experian, nearly 59% of all the social networking visits were visits to Facebook while only 30% were to MySpace – a 55% decrease in market share over the past year in terms of visits for the one-time king of social networks. Looking at just the year-over-year percent change may give you the impression that Twitter’s popularity is through the roof. After all, they posted an increase of over 1000 percentage points. But the truth is, their percentage of visits still remains relatively low. Only 1.84% of visits to social networking sites in September were to Twitter, bringing them in at #4 on the chart. What? Tagged Beats Twitter?Facebook and MySpace beat Twitter out for the top two spots, but you may be surprised to see who came in at #3: Tagged. Yes, Tagged, the social networking site that’s best known for getting busted in an email invite scam is beating out Twitter. Although we like to think that spammy marketing tactics don’t pay off, it seems that for Tagged they have. Their aggressive methods in the past involved having new registrants add their contact lists to the service which Tagged then used to send out “invites” to everyone in the user’s address book. The worst part is that the invites looked as if they came from the individual users when really, most were completely unaware anything had been sent out. Tagged has also been known to send out emails that force users to sign up for accounts in order to see shared photos from other users, even going so far as to guilt-trip recipients into signing up with messages that read: “If you don’t click, [the person] may think you said no :(“.center_img Guide to Performing Bulk Email Verification The Dos and Don’ts of Brand Awareness Videos sarah perez A Comprehensive Guide to a Content Auditlast_img read more


first_img7 Types of Video that will Make a Massive Impac… Related Posts Identity is crucial, as Schuermans stresses, because it keeps users engaged with Facebook even if they aren’t actively sharing: “If users don’t just use Facebook as their social network, but also to access scores of unrelated services, then it will be hard for users to drop Facebook entirely.”By making Facebook the center of our digital lives, Facebook makes itself an essential, profitable place for developers to build. 3. Out-Googling Google For Effective Mobile AdvertisingIn Facebook’s quest to sell user reach, engagement and hyper-targeting to advertisers, thereby enriching its developer community and itself, Facebook may be out-Googling Google. In particular, Facebook’s App Links builds bridges between apps, thereby creating a new, searchable application web to rival the non-app web. Schuermans writes:In the most optimistic case, Applinks will allow Facebook to build the PageRank of mobile, a head-on attack on its arch rival. (Facebook has already kindly offered to host an index of all applinks.) At worst, Applinks can substantially boost Facebook’s app install business (CPI) through affiliate marketing schemes, earning revenue on each referral.All Your Developers Are Belong To UsFacebook, once the mobile laggard, is now a mobile leader, particularly with developers. While it still has a long way to go, its strategy of making it easy for developers to build for its platform, coupled with its efforts to make applications an effective advertising target, is winning over developers and stealing a march on Google and Apple. Image of Mark Zuckerberg by Flickr user kris krüg, CC 2.0 It’s a good thing mobile app developers say they’re not in it for the money, because the reality is that the average per-app revenue is under $4,000, according to VisionMobile’s 2012 developer survey. Given the difficulty of standing out on “brutally competitive” mobile app stores like Apple’s App Store or Google Play, it’s easy to see why developers struggle to make much money from their work. There are more than a million apps on the App Store: how likely is it that yours will be the next Angry Birds?Enter FacebookSensing an opportunity, Facebook has pounced. While Facebook used to get knocked for being too dependent on desktop revenue, the company has completely shifted its strategy so that today it generates more than 60% of its revenues from mobile. The heart of Facebook’s mobile strategy is developers.And the way to appeal to developers, says analyst Ben Thompson, is money:One of the key lessons I learned working with developers is that, at the end of the day, everything pales in comparison to the question: “How do I make money?” Developer tools are important, languages are important, exposure is important, but if there isn’t money to be made—or if more money can be made elsewhere—then you’re not going to get very far in getting developers on your platform.Facebook’s mobile developer strategy is comprised of three components, according to Schuermans, each geared toward making developers more money:1. Building A Mega SDKFacebook has been acquiring companies at a torrid pace these past few years, but not for their developer communities. As VisionMobile founder Andreas Constantinou rightly posits, ecosystems aren’t for sale:Instead of buying developers, Facebook has been acquiring essential tools to serve a growing community of developers, including Monoidics (bug checking), Parse (back-end as a service), Airlock (A/B testing framework) and more. To these acquisitions Facebook has added homegrown services to support app promotion, monetization and re-engagement. Facebook, in other words, is gearing up to make app development easy and profitable for mobile developers, recognizing that traditional app stores have done little but provide a weak app discovery mechanism for developers. 2. Making Facebook The Center Of Users’ Digital IdentitiesIt’s interesting to note that identity topped Facebook CEO Mark Zuckerberg’s list of the essential elements of a “cross-platform platform” at the recent F8 developer conference: Tags:#app developers#Apple#Facebook#Google#iOS How to Write a Welcome Email to New Employees?center_img Developers who want to make money may want to spend less time with Apple and Google and more time with Facebook. Though both Google and Apple trumpet their vast app ecosystems, the reality is that it’s hard for app developers to stand out on these platforms and, hence, egregiously difficult for such developers to make a living. Unless they want to focus on Facebook, that is. As VisionMobile analyst Stijn Schuermans highlights, while app developers will continue to depend on Google and Apple for distribution, Facebook’s mobile developer strategy is better suited to help them reach users, get discovered and make money.Mobile’s Crowd Of IndividualsApple has paid developers over $15 billion since launching the App Store in July 2008. While Google’s Android platform has not been as generous historically, it’s catching up. But neither is a particularly great way to make money for most developers, as VisionMobile’s data indicates: Growing Phone Scams: 5 Tips To Avoid Matt Asay Why You Love Online Quizzeslast_img read more


first_imgRafael Nadal extended his Grand Slam winning streak to 23 matches, continuing the chase for his “Rafa Slam” with a 6-2, 6-1, 6-1 win over American qualifier Ryan Sweeting in the second round of the Australian Open.Rafael Nadal keeps his eyes on the ball as he makes a backhand return to Ryan Sweeting during their second round match at the Australian Open in Melbourne on Thursday. APThe top-ranked Nadal is aiming to be the first man since Rod Laver in 1969 to hold all four Grand Slam titles at the same time.He’s conceded only four games en route to the third round, sealing his win over Sweeting on Thursday with the last in a blizzard of forehand winners.After his quarterfinal exit at the last Australian Open, Nadal rebounded to win the French, Wimbledon and U.S. Open titles.Nadal hit some shots that Sweeting could barely believe, including a forehand on set point in the second when the Spaniard’s curling shot caught the baseline. With nothing to lose, Sweeting challenged the call as he walked off. The call stood.The only hint of anything other than complete domination for Nadal came in the third set, when Sweeting broke serve in the fifth game and then got within a point of bring it back to 4-2 in a game that went to deuce five times. Again, Nadal held on to convert a break and served out in the next game.”A few mistakes with the backhand, that’s all. My serve improved a lot since the first day. I think I was serving very well today,” Nadal said, noting the one blot on his serve was when he looked into the sun. “Movement good; backhand good; having a few more mistakes than usual. I have to play longer with the backhand. Maybe have to play a little bit more aggressive, more inside the court.”advertisementThat’s not good news for Nadal’s next opponent – 18-year-old Australian wildcard entry Bernard Tomic.Sweeting said he was overwhelmed by Nadal’s relentless accuracy and the fact he had to play so many shots just to earn a point.Tomic, the last Australian male left in the draw, advanced with a 7-6 (4), 7-6 (3), 6-3 win over No. 31 Feliciano Lopez of Spain. Canada’s Milos Raonic also produced a second-round upset, beating No. 22 Michael Llodra of France 7-6 (3), 6-3, 7-6 (4).Kim Clijsters showed why she’s fast becoming a hot favorite for the women’s title by beating Carla Suarez Navarro 6-1, 6-3.U.S. Open champion Clijsters opened with a 6-0, 6-0 win over former No. 1-ranked Dinara Safina, but Suarez Navarro was a potentially dangerous second-round matchup. The 22-year-old Spaniard beat Venus Williams in a second-round upset in her first trip to Melbourne Park two years ago.”She is a tough player. She’s tricky. The balls bounce so much different than for my first round,” Clijsters said. “I was just happy with the way that I played. I tried to play both sides of the court, tried to be aggressive and dictate the points. And it worked.”With defending champion Serena Williams not playing in Australia due to a prolonged foot problem, third-seeded Clijsters is hopeful of going one better than her previous best performance at Melbourne Park – she lost the 2004 final.Her third-round 6-0, 6-1 loss here to Nadia Petrova last year was her worst in a major. It’s a defeat she claims she doesn’t dwell on and doesn’t think will influence her preparations for the same stage this weekend.”I don’t think I’ve ever played a match like that. So it was very easy in a way to also forget about it, as well,” Clijsters said.Joining her in the third round from the bottom half of the draw were No. 10 Shahar Peer, No. 12 Agnieszka Radwanska, No. 13 Nadia Petrova and Iveta Benesova, who beat No. 18 Maria Kirilenko 6-3, 6-1.Seventh-seeded Jelena Jankovic lost 7-6 (3), 6-3 to China’s Peng Shuai, continuing an unimpressive streak of seven losses in eight matches. It was former world No. 1 Jankovic’s worst result at a major since the 2009 U.S. Open.Meanwhile, Clijsters has spent just two hours on court so far, leaving plenty of time to joke with the crowd and take a little swipe at on-court interviewer Todd Woodbridge, a former Australian doubles great. She lightheartedly chided Woodbridge about a text message he’d sent to fellow Australian Rennae Stubbs, suggesting Clijsters was showing physical and emotional signs of being pregnant.”No, I’m not!” said Clijsters, who took time off the tour when she married and had a child – daughter Jada, born in February 2008 – before returning to win the U.S. Open in 2009.advertisementWhile Clijsters and Nadal have advanced with ease, Venus Williams and defending men’s champion Roger Federer have encountered challenges.Williams injured a muscle between her stomach and groin Wednesday as she twisted for a volley. She needed a medical timeout after losing the first set. She was on the verge of tears, and apparently elimination. But she refused to stop playing and eventually beat Sandra Zahlavova of the Czech Republic 6-7 (6), 6-0, 6-4.Federer faced a more familiar problem – Gilles Simon. He’s one of only three men on tour with a winning record against the Swiss great.The 16-time Grand Slam champion admitted he was “happy I survived a scare” after winning in five sets.last_img read more


first_imgIf you’re looking for the comments section, it has moved to our forum, The Chamber. You can go there to comment and holler about these articles, specifically in these threads. You can register for a free account right here and will need one to comment.If you’re wondering why we decided to do this, we wrote about that here. Thank you and cheers! • Was this the first game OSU got out-adjusted at halftime? Or did it get out-adjusted at halftime?• Still not sure I understand the safety.• I absolutely loved the goal line going for it call from Gundy. Even if it doesn’t work, you can’t grab three against Dana on the road. Not with how their offense had opened it up in the second half. Plus, you want the pressure of having to score on Ogbah and Co.• Carson was killing me with the make OSU air raid again tweets.There’s the Donald Trump package. Make #okstate Air Raid again. #conservative— Carson Cunningham (@KOCOCarson) October 11, 2015• The OSU drive chart … are you ready for this?PuntPickPuntPuntTDSafetyFGPuntPickTDPickFumblePuntPuntFGPuntTDNot ideal!• Man, I love this.@pistolsguy If Rudolph is #truth can Walsh be #consequences ?— Maarek Elets (@Maarek) October 11, 2015• This is what Rudolph does best (he did not do much of this on Saturday).• Bad news: West Virginia’s pass defense, while lauded for its ability to create turnovers, came in to this game 83rd in the country in yards per attempt allowed at 7.3. Makes Rudolph’s performance seem worse.• Sometimes it feels like OSU is trying to run Wisconsin’s offense with Baylor’s 2002 offensive line. Doesn’t go great.• He really did.Tre Flowers had a huge game. It’s crazy how much he’s improved. #okstate— Adam Lunt (@AdamLunt817) October 11, 2015• It’s mildly infuriating to me that it seems like OSU can get yards and points when it absolutely has to. I don’t know if that should be encouraging or I should want to throw a video game controller through a window but my gut reaction is the latter.• Do what?Yep. pic.twitter.com/KKHUhTb3fV— Pistols Firing (@pistolsguys) October 11, 2015• Glenn Spencer had a grad assistant run a piece of paper up to Mike Yurcich in the press box during the second half. All it said was, “do literally anything.”• I thought this was tremendous.Gundy coaches kids that don’t give up. That’s always been true and why he is a valuable coach.— Evan Epstein (@EvanEpstein60) October 11, 2015 This has to terrify any QB when facing #OkState this year. @Eman_OSU38 is a beast. pic.twitter.com/xJN9MDBMwk— Jason Elmquist (@jelmquistSW) October 11, 2015• WVU ran some curious plays as well. Why were they throwing it on third and two when Wendell Smallwood was doing pretty much whatever he wanted to do?• Uni All-Star game is what that matchup was. A uni All-Star game.• Tough to decide, but I think this was my favorite Dana GIF of the night.Literally every single person watching this game right now. pic.twitter.com/TKc19b0SI8— Pistols Firing (@pistolsguys) October 11, 2015• I wrote this in the first half (and retracted it in the second): Howard throws it with the velocity of Weeden and the accuracy of Cate. He improved.• How good was this play? Oh, and maybe this is why we don’t go to Ateman on every play?• Speaking of things being good, how good was Ashton Lampkin against West Virginia’s receivers. It’s incredible to me that OSU held WVU to 24 points on 19 possessions. Nineteen!• Rudolph is going to throw picks. That’s sort of part of the deal. I’m not sure what to do about it. The one above was (obviously) amazing. The one to Washington in the second half was a great play (but a bad throw). And then the one in the first half to Washington was basically just a punt.• Announcer: “Can OSU survive with no running game to speak of?” Rinse, repeat.• This is a crazy, crazy stat.This seems good. pic.twitter.com/p2z7otQ6wm— Pistols Firing (@pistolsguys) October 10, 2015center_img I posted my 10 thoughts here, but thought I should empty my notebook from Saturday night. Here’s a look at all the notes I took on that wild win in Morgantown.• Did ESPN’s production crew have money on the over of 545.5 shots of Dana? Oh, don’t get me wrong, I loved it, but I saw Gundy fewer times tonight than I saw Dana say “you’ve got to be sh****** me.”• This seems true (even if it’s not).Jorddan Sterns is unjukable. You won’t juke him. He will tackle you.— Yves Batoba (@YBatoba) October 11, 2015• Have I mentioned how much I hate us getting the ball first. Not our strength.• I write within the first three minutes, “this is such a tough game for us. No matter how they play.” Remains true. Other than Kansas (and with us, including Kansas) Big 12 road games are insanely difficult to win.• If Skyler Howard is 6’0 then I am a three handicap.• This flip to Jhajuan Seales. Les Miles and Kyle Porter approved. Heart.• Jalen McCleskey will stop scaring me on punts oh about whenever he graduates.• Mason Rudolph played badly (we already went over that) but it’s not like we didn’t have a lot of drops. James Washington and Jhajuan Seales both had some in the first half, and I bet David Glidden would like to have this one back.Screen Shot 2015-10-11 at 2.55.15 AM• I am a simpleton, I realize, but what exactly is the problem with a jump ball to Marcell Ateman on every snap?• Does Paul Lewis get absolutely destroyed on every single play or is it just me?• Yes!Rudolph has get away from a couple security guards speed.— Josiah Meints (@jophime) October 11, 2015• How big are Ogbah’s arm bands? Do you think you could fit them around your waist or nah?• I like the revenge for 2013 aspect to this game. Heck, it’s revenge for 2014 too. Now I believe Bob Stoops is the only Big 12 coach Mike Gundy has a losing record against.• That was the longest game of all time, yes?• This photo though.last_img read more


first_imgKapil Sharma, Salman Khan, Katrina KaifTwitterAli Abbas Zafar’s directorial Bharat is near to its release and the film’s lead actors – Salman Khan and Katrina Kaif – have finally shot for The Kapil Sharma Show to promote their upcoming film. But where is Salman’s on-screen companion Sunil Grover?Speculations had been doing the rounds of the industry that Sunil Grover may join his friend-turned-foe Kapil Sharma on his show to promote his film. Sunil had confirmed that Salman had suggested him to come back on the show considering their laugh riot chemistry but the comedian had said that the superstar didn’t force him to be on the show.As expected, Salman and Katrina graced The Kapil Sharma Show with their presence but Sunil Grover, once again, failed to show up for reasons that almost everyone can predict. Salman Khan, Katrina Kaif on The Kapil Sharma ShowTwitterDuring his recent interaction with the media, Sunil had said that he doesn’t even watch The Kapil Sharma Show adding that he does not watch shows which he does not feature in.The ugly war between friends-turned-foes – Kapil Sharma and Sunil Grover – is no secret to anyone. The two comedians fell apart after their infamous mid-air brawl in 2017 and they decided to go separate ways.And it looks like Sunil is still holding a grudge against Kapil even when the latter had said in his earlier interviews that the show’s doors are always open for Sunil whenever he wishes to come back.Now it remains to be seen if Kapil would promote Sunil or not despite his absence on the show.last_img read more


first_imgDementiaUS Supreme Court justices, delving into the issue of aging prisoners with dementia, struggled on Tuesday over whether a convicted Alabama murderer should be spared the death penalty because strokes have erased his memory of committing the crime.Vernon Madison, 68, was convicted and sentenced to death for fatally shooting a Mobile police officer in 1985.During an hour of arguments, the justices heard from both Alabama and Madison’s attorney that severe cognitive decline could preclude a state from executing inmates who cannot understand what was happening to them. But it remained unclear whether the justices will decide Madison fits that criteria.The justices, on the second day of their new term, must determine whether executing Madison would violate the US Constitution’s Eighth Amendment prohibition against cruel and unusual punishment. A ruling is due by June.Liberal Justice Stephen Breyer, a death penalty critic, said there are many aging inmates who, like Madison, have spent decades on death row.”So this will become a more common problem,” Breyer said.The Supreme Court has previously imposed limits on capital punishment for mentally incompetent or intellectually disabled people.Madison suffered several strokes in recent years, resulting in brain damage, dementia and memory impairment, according to court papers. He is legally blind, cannot walk unassisted and speaks with a slur.The dispute centers on whether Madison can understand the connection between his crime and the planned punishment. Alabama has said Madison can understand the link. A federal appeals court ruled last year that he cannot.The justices ruled last year that Alabama could execute Madison, but on 25 January they then halted his execution and a month later agreed to hear his case.Madison shot Julius Schulte, a police officer in Mobile, twice in the back of the head as Schulte supervised Madison’s move out of his former girlfriend’s house, according to court papers.Attorneys for Alabama and Madison told the justices memory loss alone cannot exempt someone from execution.Chief Justice John Roberts, a conservative, asked Madison’s attorney Bryan Stevenson whether he conceded that “simply blacking out, you don’t remember the crime” was not enough.”It doesn’t make them incompetent,” Stevenson agreed, but asked the justices to bar execution when “someone has a disability that renders them incapable of orienting to time or place.”Liberal justices including Sonia Sotomayor appeared to agree Madison should be spared, but conservative Justice Samuel Alito noted that experts evaluating the case said Madison understands the meaning of the death sentence and certain other details.”Nothing about Mr. Madison’s conditions impact the state’s interest in seeking retribution for a heinous crime,” Alabama Deputy Attorney General Thomas Govan said.The court, one justice short amid the fight over president Donald Trump’s nominee Brett Kavanaugh, is currently split 4-4 between conservatives and liberals.Madison, who is black, was sentenced to death in 1994 in his third trial. His first two convictions were thrown out on appeal for racial discrimination in jury selection and other prosecutorial misconduct.last_img read more