first_img Sandals Foundation to the rescue for Dominica Facebook Twitter Google+LinkedInPinterestWhatsApp Facebook Twitter Google+LinkedInPinterestWhatsAppProvidenciales, 25 Aug 2015 – Danny is dead. No trace of the storm which last week was at its worst, a category three hurricane and which yesterday was a Tropical Storm. Two systems are being monitored in the Atlantic; one late last night evolved to being Erika, a fast moving Tropical Storm moving west at 20 mph… the other still at a low chance for developing. Update on the Tropics; System forecast to strengthen Hurricane Joaquin damaging and costly to TCI Recommended for you Related Items:danny, erika, tropical stormlast_img read more


first_imgKolkata: Breaking new ground, Kolkata’s Jiya Das has become the first transgender Operation Theatre technician in an Indian hospital, but theatre artists and actors from the community still face discrimination in the culture-loving city, say activists. Jiya, who once had to dance at gun point in soirees in Uttar Pradesh, is now working in a city-based super-specialty hospital, said Bappaditya Mukherjee, Secretary, Prantakatha, an organisation working for marginalised youth. Also Read – Heavy rain hits traffic, flights “For young people, it is very important to get livelihood. Almost one and half years back, we organised an event called ‘Saathrangi’. During that event, a health entrepreneur said that he will take two members of the transgender community and train them as OT technicians. “Today Jiya Das is the first transgender OT technician in the country,” said Mukherjee. Jiya is treated at par with others in the hospital, he said at a panel discussion titled “South Asian Dialogue on LGBTQI Youth and Livelihood Discrimination” at the American Centre on Wednesday. Also Read – Speeding Jaguar crashes into Merc, 2 B’deshi bystanders killed However, Ranjita Sinha, member of the West Bengal Transgender Board, said problems of the transgender community are getting confused with female issues. “I respect all members of LGBTQI community but transgenders are always visible, hence they face discrimination and violence all the time. The census still is not clear on the transgender community and we are mixing our issues with female issues,” said Sinha. “The West Bengal Transgender Board is supported by the women and child development and social welfare board. I have no idea where the movement is heading,” added Sinha. An activist-cum-theatre personality Anurag Maitrayee said that there is politics between the privileged and non-privileged within the LGBTQ community. To understand the pulse one has to step out and visit the interiors to know what the person actually feels. “For transgender people, monetary exploitation in the field of art and entertainment is tremendous, which must be addressed. We are made to understand that we are at least getting some work,” said Maitrayee. Samarpan Maiti, who finished second runner-up at the Mr Gay World 2018, shared his ordeal and how he faced discrimination in reputed institutes of Kolkata. The condition in rural areas is even worse. “I have seen parents cutting all financial aid for a lesbian girl and not letting them continue their education out of fear that if they are financially independent they will not succumb to the pressures of getting married. They are forcibly married off,” said Subhagata Ghosh, one of the founder members of Sappho for Equality, a Kolkata based 19 year old organisation working for lesbians and bisexual and transgender women. She also mentioned that the condition in the rural and suburban regions is all the more difficult, citing the recent suicide of two girls amid some evidence that they were in love. “Now in that village parents are trying to restrict all the girls from going to school thinking they would become vulnerable and do something like this,” said Ghosh.last_img read more


first_img Attend this free webinar and learn how you can maximize efficiency while getting the most critical things done right. 5 min read Author Dave Eggers scared millions with The Circle, his tale of AI-driven surveillance that’s since become a movie starring Tom Hanks and Emma Watson. And why not? Decades of science fiction have trained us to believe machines will eventually replace humans in everything — even when it comes to marketing.Related: 10 Ways to Use Chatbots for Marketing and SalesThere is some basis for this belief. Machines have already replaced some learnings to make marketing more efficient. For example, online algorithms like the ones used in Google ads have made it easier to determine purchase intent and predict when prospects are ready to buy. Machines are brilliant at processing data that represents purchase signals. But, what they miss is context about buyers’ existing brand perceptions and the motivations behind their purchase decisions.Context: The key to creating meaningful brand experiencesAnything that informs motivations is context. Let me give you a personal example. I may be searching for signs of a failing hard drive or for good deals on a lightweight PC. To Google, these searches will likely signal that I’m in the market for a computer. What sort of computer will it choose to show in an ad?Maybe Google knows I’m in marketing, I work at a tech company and I live in a creative hub — Austin, Texas — all of which might increase the odds of me being in the market for a Mac. What kind of Mac, though? A check of my search history likely reveals I frequently hunt for good airfares when traveling for business, which leads Google to present me with travel-friendly laptop options.A new, souped-up MacBook sounds great … for just about anyone else but me. I’ve just never been an Apple guy; my brand loyalties lie elsewhere, which is crucial context when presenting me with an offer. Despite the purchase signals I was sending, my brand preferences were overlooked and the ad was essentially a waste of time. So, how can we expect AI technology to create and execute a full marketing campaign if today’s algorithms aren’t even equipped to display an effective ad?Related: AI Is Taking the Art Out of SalesThe challenge for marketers: Injecting context, interpreting dataThat doesn’t mean machines that process data and interpret buying signals are unimportant. But, they still lack context about buyers’ existing brand perceptions and whether or not those perceptions can be influenced. They also lack the ability to define what experiences should be created to reach buyers that are receptive to your message.Sure, machines can provide data to help marketers find prospects that might be in the market for their product. They can also help inform micro-decisions to more efficiently run and promote campaigns. But, they’re not equipped to create personalized brand experiences that can grab your attention.To effectively reach and engage buyers, an understanding of their current perceptions and past experiences with your brand is required. That’s why the creative exercise of developing impactful experiences that take prospects further down the funnel, from awareness to consideration, is still better informed by marketers than machines.Related: Chatbots Can Help Your Team But They Can’t Replace Your TeamArtificial intelligence for a data-driven futureBut, if you think about it, context is just another layer of data so there could be a future where machines expand their algorithms to better understand how customers and prospects perceive brands and consume experiences.For example, let’s say you’re launching a new brand campaign to reaffirm your commitment to customers. Using a model that examines certain behaviors, such as browsing history, Google searches, social media interests and more, AI technology might be able to tell you which customers are more likely to jump ship to a competitor and need a little more attention. But, what experiences should be created to effectively reach the customers at risk? That question should still be answered by a human being.Plus, the privacy implications for harnessing this sort of data for AI are vast. Look at Facebook for example. What if my likes and dislikes, and the time and place I clicked on content that interests me, were made public? What if my friends that share my interests were made public as well? Suddenly, machines would be infused with an extra layer of context — context provided by the personal elements of my life.Related: Survey Finds Marketers Know All the Important Tech Trends But Aren’t Prepared for Any of ThemBut, I might not like that, and it may encourage me to share a manufactured or curated version of myself while hiding the parts I want to remain secret. Or, I may choose to stop sharing anything at all.All of which brings us back to the human experience. Machines are capable of ingesting and processing and making some limited meaning out of more data today than ever before. That’s good, but it may not get us as any closer to our customers.Why? Because data and signals are nothing without context, and context is informed by our existing perceptions and motivations that can be easily hidden. Until AI can perfectly replicate the artful act of human engagement and then make educated decisions about tapping into those motivations, marketers will not be replaced. Today’s machines can’t do all that, and it’ll likely to be years, or even decades, before they can.Related Video: The Only Online Marketing Metric That Actually Matters Opinions expressed by Entrepreneur contributors are their own. October 2, 2017 Free Webinar | Sept 5: Tips and Tools for Making Progress Toward Important Goals Register Now »last_img read more


first_imgTags: SIREV, Softvoyage Share MONTREAL – Softvoyage has announced several new enhancements to SIREV, ones that enhance efficiency and reward agents for their efforts.In light of the popularity of suppliers’ loyalty programs, SIREV agents can now key in their reward account’s personal identification code in the corresponding field of the SIREV booking form. Agents are then assured that their electronic reservation is counted towards their reward account’s balance, without the need to communicate with the supplier’s service desk.This functionality is supported for the following loyalty programs: Transat (BONBON), Air Canada Vacations (ACV & ME Rewards), and Sunwing Vacations (STAR points).In addition, seat selections for regular seats are now offered on SIREV for all flights and vacation packages booked with Air Canada and Air Canada Vacations. Plus, seat selections are commissionable to agents.After a booking is completed, seat selections can be performed from ‘TripBook’, either by the agent via the ‘Bookings ‘ tab, or by the customer directly if the agent chooses to send the ‘TripBook’ to them.More news:  Marriott Int’l announces 5 new all-inclusive resorts in D.R. & MexicoThe seat selection is added to the other features of ‘TripBook’, such as the ability to view the detailed information about the products booked, to retrieve the traveller’s electronic documents, and to make a payment.Last year, Softvoyage announced a number of investments to the ‘Cruises’ engine. SIREV agents will be pleased to learn that the following suppliers are now available: cruise packages (including air) from Air Canada Vacations, Encore Cruises, Sunwing Vacations and Transat; and FIT cruises from Carnival Cruise Lines, Cunard, Holland America Line, MSC Cruises, Norwegian Cruise Line, Princess Cruises, and Seabourn.All of SIREV key features are available for the ‘Cruises’ module. Cruise bookings are commissionable by the suppliers and count again an agency’s minimum SIREV bookings requirement. Posted by Friday, November 25, 2016 center_img Travelweek Group SIREV now allows agents to enter loyalty programs, select regular seats << Previous PostNext Post >>last_img read more