first_imgUnited Nations Children’s Fund (UNICEF) on January 10 launched #EarlyMomentsMatter, a new campaign supported by the LEGO Foundation to drive increased awareness about the importance of the first 1,000 days of a child’s life and the impact of early experiences on the developing brain. During this critical window of opportunity, brain cells can make up to 1,000 new connections every second –a once-in-a-lifetime speed. According UNICEF release, these connections contribute to children’s brain function and learning, and lay the foundation for their future health and happiness. A lack of nurturing care – which includes adequate nutrition, stimulation, love and protection from stress and violence – can impede the development of these critical connections. The campaign kicks off with #EatPlayLove – a digital and print initiative aimed at parents and caregivers that shares the neuroscience on how babies’ brains develop. #EatPlayLove assets explain the science in a straightforward, visually interesting way to encourage parents and caregivers to continue to make the most of this unrivaled opportunity to provide their children with the best possible start in life. By engaging with families, the initiative also aims to drive demand for quality, affordable early childhood development services and to urge governments to invest in programs targeting the most vulnerable children. According to a recent series in The Lancet nearly 250 million children in developing countries are at risk of poor development due to stunting and poverty. But the need for greater investment and action in early childhood development is not limited to low-income countries. Disadvantaged children living in middle- and high-income countries are also at risk. UNICEF estimates that millions more children are spending their formative years growing up in unstimulating and unsafe environments, putting their cognitive, social and emotional development at risk. Investment in early childhood is one of the most cost effective ways of increasing the ability of all children to reach their full potential – increasing their ability to learn in school and, later, their earning capacity as adults. This is especially significant for children growing up in poverty. One 20-year study showed that disadvantaged children who participated in quality early childhood development programs as toddlers went on to earn up to 25 percent more as adults than their peers who did not receive the same support.Early childhood development interventions, such as the Care for Child Development package that includes training community health workers to teach families about the importance of playing with their children in a way that stimulates healthy development can cost as little as 50 cents (USD) per capita per year, when combined with existing health services.UNICEF is therefore, calling for governments to increase investments in early childhood, expand health and social services offered to young children, and strengthen support services for parents and caregivers. This campaign is part of UNICEF’s broader program on early childhood development, supported by H&M Foundation, The Conrad N. Hilton Foundation, ALEX AND ANI, and IKEA Foundation.About UNICEFUNICEF promotes the rights and wellbeing of every child, in everything we do. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere. Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)last_img read more


first_img 1 Paul Pogba is being linked with a move away from Manchester United Pogba was a key part of his country’s success in Russia this summer but has yet to truly show his best form since joining Jose Mourinho’s side.And talkSPORT presenter Alan Brazil – a former United player – says the 25-year-old does not deserve to have his demands met.“A £200,000-a-week pay rise, no one is worth that now,” said Al, speaking on the Sports Breakfast.“See you later. I would get him out the door.“He’s a great player but has he done it week in, week out for United? Has he done what Messi has done for Barcelona and Ronaldo did for Real Madrid? No, he hasn’t.“To want a £200,000-a-week pay rise… there’s the airport, see you later.” 🚪 “I would get Pogba out the door……there’s the airport, see you later!” ✈️Alan Brazil says #MUFC must get rid of Paul Pogba if reports that he wants a £200k-a-week pay rise are true! 😡 pic.twitter.com/6BvFFWJEIM— The Alan Brazil Sports Breakfast (@SportsBreakfast) August 8, 2018center_img Manchester United have been told to refuse Paul Pogba’s demands – and show the World Cup winner the door.The French midfielder, who cost United £89million in 2016, is attracting attention from Barcelona and has reportedly told the Premier League club he wants a £200,000-a-week pay rise to remain at Old Trafford. Getty Images last_img read more