lead: the British "Financial Times" online edition wrote today, as more and more users start using ad blockers, a threat to the survival of the network publishers, for a network advertising battle has quietly begun.
below is the full text of the article:
an electronic war has quietly started, one side is the Internet users, the other is the market size of up to $120 billion in the online advertising industry.
of course, the online advertising market is unlikely to be enemies with the Internet users, their real opponent is the use of Internet users advertising shield. It is estimated that about 140 million Internet users around the world use AdBlock Edge and Adblock Plus and other software to block web advertising. Adobe and PageFair’s study showed that the number of people using this type of shielding software grew by 70% last year.